Grohe is set to return as the Official Shower Partner for Tough Mudder 2020, following its #ShowerofChampions campaign last year.
In the wake of COVID-19, instead of the participants tackling a 10 or 12 mile endurance event, the remainder of 2020 will see them join a monthly virtual fitness adventure.
It will be designed to test strength, stamina and camaraderie, like the original event, but from participants’ own back gardens.
Last year, the brand took over the Augustus Gloop obstacle and also invited participants to pose at the Grohe #ShowerofChampions photo wall.
The Mudders who provided the most impressive pictures won Grohe bathroom products.
This year Tough Mudder Challenges will feature a dedicated Grohe activity each month, inspired by the brand’s approach to water innovation.
These activities will kick off in August, starting with a sit-up challenge, while being soaked in water.
Challengers are encouraged to capture and share their efforts and accomplishments on social media using the hashtag #showerofchampions.
Each month, Grohe will reward the challengers who share “the most epic and inspiring shots” with a range of bathroom products, such as the Grohe Euphoria SmartControl shower.
Marketing activation manager at Grohe UK Ebru Bircan commented: “Last year, Grohe was the first ever kitchen and bathroom brand to partner with Tough Mudder and we were over the moon with the resutls, from the engagement with our products and team at the events to the engagement with our hashtag #showerofchampions on social media.
“For us, this sponsorship is about being affiliated with the passionate and hardworking ethos of both Tough Mudder and the driven, adventure-seeking participants who take part.
“Although COVID-19 has meant that this year’s events will look a little different, the Tough Mudder team have worked tirelessly with our support to ensure that the participants will not be disappointed by what’s in store.”