Grohe sets up North West Europe region, which includes UK

Parent company of bathroom manufacturer Grohe, Lixil has created a North West Europe sub-region within EMENA to drive sales in the UK and Ireland, Nordics, Baltics and Benelux countries

12 Apr, 21

Parent company of bathroom manufacturer Grohe, Lixil has created a North West Europe sub-region within EMENA to drive sales in the UK and Ireland, Nordics, Baltics and Benelux countries.

Grohe sets up North West Europe region

Leader of North West Europe Region Rogier van Dis

 

According to the company, the organisation’s changes aim to “further accelerate the strong growth momentum across the markets, delivering a more agile and tailored approach to the sub-region.”

Leader of Lixil EMENA and Co-CEO of Grohe Jonas Brennwald commented: “The new sub-region is a logical next step to empower our people to act decisively and quickly in the interest of our business partners.”

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The North West Europe region will be led by Rogier van Dis, who was previously responsible for Benelux and the UK.

Jonas Brennwald commented: ” I am delighted that Rogier van Dis will be the leader for North West Europe.

“Rogier brings a strong track-record of success that he continuously extended in his previous responsibility for Benelux and the UK.

“I am confident that North West Europe will further accelerate the growth of the Grohe brand under his leadership.”

Leader of  North West Europe, Lixil EMENA Rogier van Dis added: “I feel honoured to be entrusted with this great opportunity to deliver further growth for the Grohe brand in such an exciting region.

“We have a diverse and highly talented team in place to lift the vast potential created with the North West Europe sub-region, allowing us to greatly enhance the brand experience and performance for our customers and business partners.”

Grohe recently unveiled its Grohe X digital platform, which offers tailored information to trade professionals and consumers across the globe.