Bathroom brand Grohe UK has announced the appointment of two senior leadership positions.

Joining the business in March 2025, David Nicholls has been named leader, UK & Ireland, Lixil Europe.

He succeeds Chris Dodds who left the company and has become executive commercial director for hib.

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Prior to joining Grohe, David Nicholls has held senior leadership roles in businesses working in the built environment, including managing director of Dornbracht UK.

Commenting on his appointment, Nicholls said: “I am proud to be joining Grohe at an exciting time for the UK & Ireland business.

“Fresh off the back of a strong activation at ISH 2025 in Frankfurt, and with an ambitious multi-channel road map for the year ahead, I will be focusing on supporting the brand’s vision to deliver a customer-first strategy.

“Having worked in the commercial interiors and retail sectors for more than 30 years, I feel very lucky to work with a brand that so confidently leads when it comes to product innovation.”

Grohe UK has also announced the appointment of Kate Hirst as leader, commercial B2B UK, Lixil Europe and will steer the strategy across multiple sales channels.

Hirst joins from Lecico Bathrooms where she was responsible for growing the business through developing segmented sales, marketing and product strategies.

Gael Magda, leader Western Europe, Lixil Europe said: “I am very pleased to welcome David and Kate to the Grohe team and have no doubt they will bring a fresh perspective, renewed energy, and outstanding experience that will steer our strong and defined multi-channel go-to market strategy in the UK.

“David and Kate both have a proven track record of developing successful and collaborative customer-centric teams in previous businesses which is a core value at Grohe.”

Grohe has also bolstered its UK Leadership team with promotions.

Lewis Neathey has been promoted to leader, marketing & product management UK, LIXIL Europe.

He will now oversee all UK marketing activity, working with the sales and product teams including Kate Hirst and Sanjeev Delipkumar, leader, B2C UK Lixil EMENA.