Grohe has reported a successful start to the launch of its digital hub Grohe X, attracting more than 12,000 visitors on the first day.

In addition, according to the company, almost 4,000 viewers attended three broadcast events, including a keynote presentation by leader lixil EMENA Jonas Brennwald and Leader Fittings Lixil International Thomas Fuhr.

It offers a range of multimedia content for both its professional business partners and consumers.

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Tailored to the needs and interests of individual target groups, the hub offers a customised programme of content which includes how-to videos, inspirational articles and virtual rooms.

In addition, there are video interviews with Grohe experts “A glass of water…” which offer behind-the-scene glimpses of the global brand or “Wow of the week” which focuses on an inspiring project or topic.

The brand platform also allows retailers to see the latest products and use the platform to make appointments with their sales representatives.

Jonas Brennwald commented: “Grohe X is a milestone in our brand history. It opens up unprecedented opportunities to experience Grohe and to discover our products and the issues that drive us.

“You can connect with Grohe X wherever you are and whenever you want. Grohe X is thus bringing us closer together in a time when we need to stay physically distant.

“The positive feedback I have received from customers all over the world has reconfirmed that we took the right decision eight months’ ago.

“The digital journey we have embarked on with Grohe X has only just begun. The platform is here to stay and will constantly evolve over the next months.”