The digital hub Grohe X, created by parent company Lixil for its bathroom brand across the EMENA region, attracted 68,000 visits from 140 countries in its launch week.

It has been created to offer informative and inspirational multimedia content to Grohe’s professional business partners and consumers.

Tailored to visitors’ needs, Grohe X offers a programme of customised content for respective target groups.

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During its launch week, it also provided eight events, ranging from a panel talk on consumer insights to a deep-dive session on installer services.

The videos and live sessions have almost reached 70,000 views and are now available as on-demand content on the hub.

Grohe also used the opportunity to reveal four of its best-selling products are now Cradle to Cradle variants.

It means the product is manufactured so that at end of life components can create new products and according to Grohe, this is a milestone in its sustainability journey.

Grohe X offers a vast selection of how-to videos, inspirational articles and 360° virtual rooms featuring product highlights and innovations.

In addition, there are exciting videos  such as ‘A Glass of Water with…’, in which various Grohe experts offer behind-the-scenes glimpses of the brand, or ‘Wow of the Week’, in which an inspiring project or topic is presented.

Business partners can also use the platform to schedule appointments with their sales contact and more than 4,000 customer meetings have already been made.

Leader of Lixil EMENA and Co-CEO of Grohe Jonas Brennwald commented: “We were blown away by the positive feedback from our customers, suppliers, and various other stakeholders
as well as colleagues from LIXIL around the globe.

“Grohe X is a true milestone in our brand history. It opens up unprecedented opportunities to experience Grohe and to discover our products and the topics that drive us.

“The digital journey we have embarked on with Grohe X has only just begun.”