Hafele opens first dedicated showroom
Plans to roll-out format across UK
The space, which took six months and a six-figure sum to come to fruition, is the first in a network of showroom which will be launched with trade partners across the UK.
Showcasing a selection of its 25,000 products, the showroom features Smeg appliances, sliding door mechanisms, handles, internal wirework, pendant and built-in lighting, as well as an integrated sound system
It is expected Hafele will roll-out 12-15 showrooms, across the UK.
These openings will be backed by an outdoor media campaign, such as billboards, directing trade and consumers to the showroom.
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