Hafele opens first dedicated showroom

Plans to roll-out format across UK

30 Apr, 18

Component supplier Hafele has opened its first dedicated showroom, sited within the premises of Daro UK in Beckton, East London.

The space, which took six months and a six-figure sum to come to fruition, is the first in a network of showroom which will be launched with trade partners across the UK.

Showcasing a selection of its 25,000 products, the showroom features Smeg appliances, sliding door mechanisms, handles, internal wirework, pendant and built-in lighting, as well as an integrated sound system

It is expected Hafele will roll-out 12-15 showrooms, across the UK.

These openings will be backed by an outdoor media campaign, such as billboards, directing trade and consumers to the showroom.