Major appliance manufacturer Haier Group reported growth of 7.2% year-on-year, with sales revenue of RMB 243.5 billion (€ 32.6 billion), in its financial results for 2022.

Despite challenges related to high inflation and slowing consumer demand, Haier Smart Home reported its overseas market continued its double-digit growth, with a 10.3% increase in turnover over 2021.

Haier Europe, headquartered in Italy, achieved sales revenue of RMB 23.03 billion in 2022 (€3.2 billion) an increase of approximately 20% year-on-year.

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Haier retained the position of number one global brand in major appliances, for the fourteenth consecutive year.

In 2022, the manufacturer stated it continued to grow its price index and outperformed the industry in market share growth.

Haier Europe has focused on sustainability and energy-saving for its Candy, Hoover, and Haier brands and completed the build of a new dishwasher factory  in Eskişehir, Turkey.

“I am proud of how we managed to achieve such an outstanding result. Despite all the headwinds, Haier Europe keeps overperforming within the market” said Yannick Fierling, CEO of Haier Europe.

“This further inspires us to strengthen our mission to drive the future of IoT ecosystems and connected scenarios and encourages us to deliver our vision to be the first consumer choice for smart home solutions.”

Haier Smart Home has once again been listed in the Global 500 and World’s Most Admired Companies list by Fortune Magazine.

It has also been the world’s only IoT ecosystem brand named again as BrandZ Top 100 Most Valuable Global Brands in 2022.