Haier launches virtual showroom across Europe

Haier has launched its first virtual showroom, which has been created to offer an immersive and real-time digital experience.

17 Jan, 22

Household appliance manufacturer Haier has launched its first virtual showroom across Europe, which has been created to offer an immersive and real-time digital experience.

Haier lauches virtual showroom across Europe

Visitors will be able to access and navigate the showroom from their PC, smartphone or tablet in two 3D environments, where they can discover the company’s products.

There is a kitchen which features the company’s refrigeration and wine fridges, as well as information about connectivity, plus a utility room showcasing the brand’s laundry appliances.

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Users have the possibility to visualise appliances, change the products with other items available in the gallery and display them automatically in the virtual showroom.

In addition, when a flashing hotspot is clicked a user can see all technical details, plus using the Augmented Reality feature can see it in their own home.

The virtual showroom will allow consumers to view the latest top-of-the-range models and flagship products, thanks to the constant update of the virtual showroom and customised according to the country they are accessed from.

Chief commercial officer UK & Ireland Jim McEwan said: “The launch of our virtual showroom is another step for the Haier brand towards an offer that is increasingly tailor-made, technologically advanced and characterised by a premium design.”

He added: “Haier’s mission is offering to our consumers premium and unique experiences, and we are confident that this interactive and immersive journey into our ecosystem will satisfy their expectations”.

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