Haier launches #Haieractsofkindness

Five winners will be chosen and £1,000 each will be donated to a charity of their choice

24 Aug, 20

Household appliance manufacturer Haier UK & Ireland has announced the launch of a social media campaign, #Haieractsofkindness, to acknowledge local heroes who have performed acts of kindness during the pandemic.

Haier launches #Haieractsofkindness

 

Followers are invited to nominate a person or people in their community that have performed good deeds and acts of kindness, to help people during the difficult times, for no personal gain.

Five acts of kindness will be selected from the entries and each chosen act will receive £1,000 to go to the charity of their choice.

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A number of influencers have also partnered with Haier and are encouraging their community followers to share stories on people from their area who have performed kind deeds.

The nominations so far have included neighbours organising shopping runs and supporting vulnerable families with food and clothing.

Director of brand and communications at Haier UK & Ireland, Anthony Peart said: “We wanted to recognise the amazing work people have been performing up and down the country at this particularly difficult time for so many people.

“Haier are delighted to be able to recognise these selfless acts of kindness with donations to the nominated charities of the winners.

Haier has recently launched an advertising campaign in the UK to promote its World No 1 brand position in major appliances.