Major appliance brand Haier has partnered with climate charity Cool Earth, to help protect the rainforests and contribute to the fight against the climate crisis.

Cool Earth works with communities in some of the largest rainforests in the world including the Amazon, Congo and New Guinea.

Business partnerships manager of Cool Earth Lauren Vyvyan said:  “We work with indigenous peoples and local communities whose ancestors have lived in rainforests for thousands of years.

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“These people are the real rainforest experts. They have the knowledge to help protect these precious environments.”

“Together, Cool Earth and Haier will champion the relationship between people, the rainforest, and the climate.

“We are excited to be partnering with Haier, working together to back people and help fund projects that create choice, tackle the root causes of deforestation and protect vital carbon sinks over the long-term.”

Among the recent project work by Cool Earth is the protection of 120,634 acres for the people living in the Cardamom Mountains, with local farmers offered technical training sessions on contemporary farming methods to improve crop yields.

Lauren Vyvyan added: “With our help, local communities will continue to adapt to the climate pressures to protect their home and their way of life.

“New approaches are needed to adapt to changing conditions and tackle food security, create sustainable incomes, provide better health care and resilience for communities.”

Haier and Cool Earth will work on campaigns to highlight their work across PR, advertising and social media and video content.

Chief commercial officer UK & Ireland for Haier Jim McEwan said: “This is an immensely important partnership for us.

“The protection of our rainforests is key to the fight against climate change. We are proud to announce our partnership with Cool Earth and look forward to funding projects in the local communities in the rainforest where most help is needed.”