Haier ranked No 1 Major Appliance Brand in the World for 12th year

It is the number one brand, by volume, for four product categories

14 Jan, 21

Consumer electronics company Haier has been ranked the No.1 Global Major Appliance Brand in the world by Euromonitor International, for the 12th consecutive year.

Haier ranked No 1 Major Appliance Brand in the World for 12th year

Haier first became No.1 in 2009 with the largest sales volume for the category and 12 years later it reports to be the number one brand across four categories.

According to the data released by Euromonitor in 2020, Haier has retained its number one brand for refrigeration for the past 13 years and is also the number one brand for freestanding wine coolers/chillers for the past 11 years.

Haier is also the number one brand of home laundry appliance in the world for volume sales for the past 12 years and remains the number one brand of freezers for the past 10 years.

The company outlined its plans for growth at trade show IFA in September 2020, and reported it wanted to be in the top three appliance manufacturers in the European market “in the coming years”.

Chief commercial officer of Haier UK Jim McEwan commented “We are honoured to be the No.1 Global Major Appliance Brand in the world for the 12th consecutive year in a row.

“Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market”.