Household appliance brand Haier has sponsored Sky channels for two months, until the end of December, which is supported by an outdoor media campaign.
The sponsorship is being supported by a 26-week advertising campaign on double decker mega rears, in London and Manchester, which runs until January 18, 2022.
In addition, digital screens advertising will run across 28 sites nationwide, including high-profile locations across London Brent Cross, Staples Corner, the Midlands, and Glasgow.
This activity forms part of a wider campaign that sees the brand continue to advertise to their audiences 365 days a year, as part of their ongoing marketing strategy.
The campaign highlights a range of products including the I-Pro Series 7 washing machine, the Wine Bank 50 Series 7 wine cellars and Cube Series fridge freezers.
Director of brand and communications at Haier Antony Peart said: “This launch, another of our exciting marketing campaigns is further evidence of our commitment to continue to develop the positioning of the Haier brand in the UK as part of our strategic marketing plan for 2021 and onwards into 2022.”