Brassware manufacturer Hansgrohe will present Aqua Days a hybrid brand experience for its Axor and Hansgrohe product launches from March 16-18, 2021.

Aqua Days will include the global premiere of the Pulsify shower from Hansgrohe and the Axor One collection, designed in collaboration with Barber Osgerby.

These product launches will be supplemented with live chats and Q&As with Hansgrohe experts.

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Accessible online from March 16 at 10am, with full interactivity, it can also be acccessed on-demand at any time to suit retailers, architects, designers and installers’ schedules.

CEO of Hansgrohe Hans Juergen Kalmbach commented: “There’s more to Aqua Days that meets the eye.

“Next to being an exciting virtual event that promises great moments, the Aqua Days also kick off a new customer-centric brand experience that can be accessed online and on-demand at any time to perfectly suit personal schedules and interests.”

He continued: “The hybrid experience – meaning the ability to be physically and virtually experiential – is a must in any customer-centric brand strategy in 2021.

“That is why we have planned an excitingly dramatic line-up of virtual highlights for our anniversary year.

“We did not rush into this process of creating a hybrid brand experience with a holistic approach.

“We started early and took our time to develop exciting and informative concepts for our customers.”

The launch of Aqua Days follows the decision by Hansgrohe Group to withdraw from the physical exhibition ISH. This year, the bathroom exhibition will be held as a digital-only event.