Yorkshire-based Hartford Holdings, parent company of Trojan Baths, Mantaleda Bathrooms and Thomas Crapper & Co, has acquired shower tray manufacturer Traymate Products.

The deal, for an undisclosed sum, was completed on February 26 and family-run Hartford Holdings has reported it has “ambitious” plans to grow Traymate and develop its product offer.

Hartford Holdings shareholder and managing director of Trojan Baths David Mosley said: “We are thrilled to add a recognised, dedicated tray manufacturing brand to our business as we see real opportunities for growth across all of our markets right now.”

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Terry Wilkins will remain as managing director of Traymate, while its original founder Steve Rance will act as a consultant to help with the business transition.

Mosley continued: “We are looking forward to working with the whole team in Essex, utilising both Terry and Steve’s extensive knowledge and experience in the industry to drive the brand and the business forward, at a rapid rate.”

Discussions are already underway to increase the current factory size  of Traymate and invest in additional plant and equipment, with all jobs secured.

Terry Wilkins of Traymate commented: “I am very impressed with the commitment Hartford Holdings have already shown by making professional changes to the business and most importantly the continuation of job security for the entire team.

“Both Steve and I are excited at this opportunity to be part of a wider team, we are looking forward to driving the business at an accelerated pace with the Hartford team.”

Traymate Products is the third acquisition for Hartford Holdings in recent years, having acquired Thomas Crapper & Co in 2016 and Mantaleda Bathrooms in 2020.

According to Hartford Holdings it has seen “a significant uplift” in sales across all brands and added it “will look to continue expanding its presence in the bathroom industry, particularly in specialist manufacturing facilities and brands that manufacture in the UK.”