HI-MACS reveals new brand identity

HI-MACS, the solid surface used for architectural and interior applications, has revealed its new brand identity as HIMACS and logo.

05 Oct, 21

Solid surface material used for architectural and interior applications HI-MACS has revealed its new brand identity as HIMACS along with a redesigned logo.

HI-MACS reveals new brand identity

These changes come at a time when the parent company has evolved and changed its name from LG Hausys to LX Hausys.

Designed to work across digital and physical channels, the logo has been created to communicate the corporate image “more effectively” by adhering to consistent standards

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In the logo LX Hausys, ‘L’ stands for ‘link’ while ‘X’ represents ‘infinite possibilities for the future (variable X), a sustainable future.’

According to the company, the ascending, diagonal line of the LX font design is a visual representation of leaping into the future.

In line with this, HIMACS inherits the diagonal line design portraying a leap towards a sustainable future.

HIMACS has been used for kitchens, bathrooms, furniture surfaces and wall cladding in commercial, residential and public space projects.

The solid surface has been used by designers around the world including Zaha Hadid, Jean Nouvel, Rafael Moneo, Karim Rashid, Marcel Wanders and David Chipperfield.

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