Brand identity includes revamped logo and ‘making bathrooms beautiful’ strapline
Having celebrated its 25th anniversary, bathroom supplier has now unveiled a revised brand identity and strapline ‘making bathroom beautiful’.
The rebrand follows the recruitment of a brand agency and research with customers, staff and mystery shoppers.
Managing director of HiB Robert Ginsberg, said; “Since its inception, the business has grown at unprecedented rate – evolving to not only become one of the biggest names in the bathroom industry but a business which is synonymous for pushing boundaries in bathroom innovation. However, we wanted to do even better and therefore as we approached our 25th anniversary, we thought it was an opportune time to assess where we were and look to the future.
“From speaking to brand specialists, customers and staff, the feedback was very positive; HiB products were highly regarded, the service was seen as great, people valued our innovation but we needed to evolve the communication of these values through branding.”
The strapline ‘making bathrooms beautiful’ was a suggestion from a member of staff.
Marketing director of HiB Steve Kaye commented: “We asked everyone for suggestions for our new strapline – our PR agency, branding agency, all HiB staff – the process was long but in the end the winning suggestion came from within.
“For us, ‘making bathrooms beautiful’ is everything that we’re about; making mirrors, lighting, cabinets and ventilation more than just an afterthought but as the all-important show piece of the bathroom.”
The rebrand has been included on all packaging, brochures and promotional material, as well on the HiB transport fleet, uniforms, signage and all company collateral.
In addition, the businesses’ bathroom furniture brand, Novum will now be known as HiB Novum.
To coincide with this, HiB has invested in a revamped website which features content covering company and product information, through to videos.