Consumer electronics and appliance manufacturer Hisense has launched its first TV advert focused on its major domestic appliances (MDA).

As part of its wider Choose Smarter brand campaign, and following a string of TV adverts for its core 2024 TV range, the brand is broadening its campaign to feature MDA in 2025.

The campaign has also included Out of Home advertising –  both roadside and in the London Underground –  as well as social media, PR, digital, and in-store retailer training.

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Spotlighting its full MDA product portfolio, along with ease of use and connected features, the expansion of above the line advertising aims to support growth and strengthen Hisense’s position against competitors.

This comes as part of multi-channel approach using Broadcaster Video on Demand campaign, which combines the TV ad with other marketing streams to focus on the North-West and West Midlands.

Working in partnership with global connected marketing agency, IMA-HOME and Global Media, the campaign showcases cooling, cooking, laundry and dishcare appliances.

Humorously drawing on neighbourhood rivalry when it comes to appliances in the home, the ad highlights Hisense as a brand that delivers innovative tech at competitive prices.

The new advert is running across Subscription Video on Demand, including platforms such as Disney+ and Prime Video, as well as on YouTube, up until May 6. 2025.

Head of marketing at Hisense UK Arun Bhatoye commented: “As we continue to see the Choose Smarter campaign resonate with consumers, we’re now shining a spotlight on our extensive MDA offering.

“The new ad comes as part of a wider multi-channel marketing campaign dedicated to showcasing our medium-sized appliances in what is an increasingly competitive market.

“After seeing so much success from our first TV ads when they launched in 2023, expanding this to include our MDA offering felt like the natural next step.

“It’s important to us that every output encompasses what Hisense stands for as a brand, with quality and affordability always high on our list of priorities.

“We truly believe that high-quality products shouldn’t be unattainable for the average consumer, especially as prices seemingly continue to rise in every other aspect of daily life, which is the main sentiment behind the Choose Smarter campaign.”