Home electronics and appliances corporation Hisense will be a global sponsor of UEFA EURO 2024, making it the third time it has sponsored the football tournament.

It follows on from the brand’s  EURO tournament sponsorship in 2016 and 2020, as well as the FIFA World Cup 2022.

The partnership will also see Hisense have sponsorship rights for UEFA European qualifiers in 2023-24 & 2025-26, UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026.

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On announcement of the upcoming UEFA EURO 2024 sponsorship, Vice president of Hisense UK Howard Grindrod commented: “We are thrilled to be once again partnering with UEFA on the upcoming EURO 2024 tournament.

“The championships are an invaluable way to connect with consumers all over the world, and we look forward to providing fans across the globe with an unparalleled viewing experience of UEFA EURO 2024 through our cutting-edge technology.”

UEFA marketing director Guy-Laurent Epstein added Hisense’s extension of partnership and commented: “I am thrilled that Hisense is renewing its commitment to European football as an official Partner of UEFA EURO 2024, which will be the third consecutive EURO together.

“Their technologies continue to help make football more accessible and enjoyable to fans worldwide.”

Hisense reports its sports marketing has seen overseas brand awareness almost double over the past five years.

It claims the sponsorships and association with the tournaments have contributed to a 25% increase in overseas brand awareness alone.

To celebrate its partnership with UEFA EURO 2024, Hisense giant is offering customers the chance to win tickets to the UEFA EURO 2024 final – when buying its built-in appliances.

Hisense customers will be in with a chance of winning tickets to the UEFA EURO 2024 final, if they purchase a selected Hisense built-in appliance anytime between September 1 to October 10, 2023.