Home appliance manufacturer Hisense is working with WRAP on its Love Food Hate Waste Campaign.

The campaign is designed to drive awareness of consumer food storage and preparation, in a bid to educate about reducing avoidable waste.

The partnership will see Hisense launch recipes to help use food leftovers, as well as supporting Love Food Hate Waste with an upcoming campaign addressing food waste post-lockdown.

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Helen White, a spokesperson for Love Food Hate Waste and special advisor on household food waste at WRAP commented: “In the UK, 70% of the food we waste comes from our homes. This means each of us has the opportunity every day to make a difference, and managing your fridge and freezer better is a great place to start.

“Something as simple as keeping your fridge at 0-5°C (instead of 7°C, which is the average in UK homes) can extend the shelf life of your fresh food by up to three days!”

She continued: “We’re thrilled to be working with Hisense to make sure that food waste prevention is at the top of everyone’s agenda.”

Senior marketing manger at Hisense, Arun Bhatoye said: “There’s no excuse for food waste. According to the latest data from WRAP, around 70% of the food we throw away could have been avoided.

“Shopping considerately is a key step for us all to take, but we want to make it easier on everyone. By introducing appliances that help us keep our food at its optimum for longer, we’re doing all we can to help our customers on this journey.

“Our support of Love Food Hate Waste is the perfect opportunity to show how our innovations go the extra mile.”

Hisense acquired Slovenian appliance manufacturer Gorenje in 2018 and added cooking appliances and dishwashers to its range of washing machines and refrigeration in 2019.