Homebase acquires Bathstore

DIY retailer acquires high street showrooms and website

23 Jul, 19

DIY retailer Homebase has acquired Bathstore to bolster its offer in store and online, following the collapse of the bathroom retailer.

 

The acquisition includes 44 Bathstore showrooms as well as its website, which will trade independently from the Homebase site.

In addition, Homebase will also open Bathstore concessions in its DIY stores over the next 18 months.

CEO of Homebase Damian McGloughlin commented: “We are absolutely delighted to welcome Bathstore into the Homebase family.

“With a reputation for quality service and excellent products, Bathstore complements Homebase’s reinvigorated range.”

He continued: “Since the launch of our turnaround plan just over 12 months ago, we have been focusing on reintroducing the popular ranges and products that our customers have been crying out for.

“Through strong cost management and improved shop keeping, we are committed to making Homebase the best place to shop for everything you need for your home and garden projects.”

Damian McGloughlin concluded reporting the business was ahead of expectations, adding: “As a result of the hard work of the Homebase team, our turnaround is ahead of plan.

“While we still have a significant amount of work to do, the customer response to our new ranges has been very encouraging and we are on track to break even this year against a loss of over £100m last year.”