Home improvement retailer Homebase, which also owns Bathstore, has partnered with Jones Digital to provide virtual tours of its Luton and Burton-on-Trent stores.
It follows the roll-out of its new generation of kitchen and bathroom showrooms.
Customers will be able to browse the Homebase and Bathstore ranges independently, or be guided by a design consultant with free design service available in-store and virtually.
The home and garden retailers has 152 stores and 15 standalone Bathstore outlets, employing more than 5.600 people across the UK and Ireland.
Business unit director for room solutions at Homebase Ian Penney said: “So many people start their projects by looking for inspiration online, and our new 360°virtual tours of two of our kitchen and bathroom showrooms make it even easier for customers to see how they can turn their ideas into a reality.
“Our free design consultations are available in-store or virtually, so customers really can browse and plan everything from the comfort of their own home.
The aim is also to build consumer confidence among those who are still feeling anxious about shopping in-store.
Managing director at Jones Digital, Peter Jones added: “We all need to move with the times and raise engagement with our customer base, especially at a time when clients are often building relationships online first, rather than by popping into a showroom.”