Homeowners have become more ‘eco-friendly’, seeking bathroom products which minimise their impact on the planet, according to a recent report by Triton Showers.

The findings, which are outlined in Greener UK Showers: lowering the water and energy consumption of showers in residential properties, highlight that 86% claim water wastage is an important issue to the house buyer.

Managing Director at Triton Showers David Tutton commented: “According to the Energy Saving Trust, 62% of a home’s water demand, as well as a large proportion of its energy usage, comes from bathrooms.

Sponsored Video

Quarter sawn Tulipwood

“This means that manufacturers such as ourselves need to provide a pipeline of sustainable products that allow consumers to make environmentally-friendly choices.

“Our research, in fact, shows that homeowners want to make a positive change, so it is up to everyone in the supply chain to help them do so.”

One of the challenges outlined in the report is a lack of consumer knowledge.

In part, this relates to the cost of eco-friendly bathroom products, as 55% of respondents said they expected to pay more.

Behavioural changes are also necessary to limit water wastage, and Greener UK Showers details how this can be achieved.

For example, Triton has developed an online water and energy calculator to provide a reference tool to reduce usage within a home.

David Tutton continued: “It’s fantastic that consumers are engaged with sustainability, and the fact that 80 per cent said they want housebuilders to play their part really does underpin this appetite.

“But we have to help them to understand the impact that they as individuals can make, and how small actions such as reducing shower times by a minute can have a significant effect.

“It’s about ensuring customers can continue to have a great showering experience, all while doing so with a cleaner conscious.”

The Greener UK Showers report concludes with a detailed look at bathroom products integral to reducing a bathroom’s impression on the environment, with electric showers offering the most efficient choice.

For example, research by Triton revealed an average family of four could save to up to 48,000 litres of water per year by opting for an electric shower or 0.31 tonnes of a home’s carbon footprint, which is the equivalent to a car journey from London to Valencia.

Tutton concluded: “In a market where consumers are clearly concerned about their home’s environmental credentials, action on water waste will not just benefit the planet, but also the bottom line.

“This is where everyone throughout the supply chain, starting with us as manufacturers, through to housebuilders and those installing the appliances, has a responsibility, and indeed opportunity, to make a real difference.”

The report is part of a wider campaign by Triton which has partnered with the Carbon Trust, setting the objectives of being Carbon Neutral by 2022, and Carbon Net Zero by 2025.