To celebrate 110 years of business, Hotpoint Through the Ages campaign will be run on social media by the domestic appliance manufacturer.
Consumers are being asked to share images and stories of themselves or their family members with old Hotpoint appliances on Instagram.
The best story or picture shared on Instagram, tagging @hotpoint.co.uk and using the #Hotpoint110Years hashtag, will be in with the chance of winning £1,000 of Hotpoint appliances.
The company will also be showcasing the history of the brand through the ages, with flashbacks to its retro Hotpoint adverts on social media.
Additionally, the company will be releasing a limited-edition version of its logo to mark the occasion, which will replace the modern logo on social media for the duration of the competition.
Hotpoint was officially founded in 1911 and the company’s name originated from the main product in the brand’s offering at the time, the electric iron, which was designed to stay ‘hot at the point’.
During the 1920s and 1930s, Hotpoint went on to develop its first washing machines and refrigerators, while also manufacturing kettles, portable clothes dryers and vacuum cleaners.
Hotpoint expanded its portfolio during the 1970s and 1980s to include dishwashers, cookers and built-in appliances, and the brand also increased its colour palette, marking an end to just manufacturing ‘white’ appliances.
Hotpoint is now the most recognised white goods brand in the UK, according to Kantar 2020 Brand Health Tracking Report and 92 per cent of its customers state that they would buy from Hotpoint again finds Revoo.
It has also received several awards and accreditations across its range of appliances, from Quiet Mark, Which? and Good Housekeeping, as well as the iF Design Award.
Hotpoint also works closely with the Youreko energy-saving tool, which is installed on the brand’s website, and rates products according to running costs and demonstrates an appliance’s lifetime energy financial savings.
Hotpoint brand manager Kimberley Garner said: “We are delighted to be celebrating Hotpoint’s 110 year anniversary.
“Hotpoint has been by UK families’ sides for 110 years and, while our company has evolved over the years to adapt to the changing times and ever-evolving marketplace, our message throughout this time has remained consistent.
“We are passionate about being a brand that cares for its customers, manufacturing high quality, innovative and reliable appliances that have been a staple in consumers’ homes for 110 years.
“Our Hotpoint Through the Ages campaign will enable us to connect with both new and existing customers while showcasing the diverse history of our brand.
“We are proud to continue to deliver outstanding results for generations of families in the UK, and we are excited to hear the stories behind our appliances from our valued customers.”