Showcasing the company’s built-in collection, the first full suite launch for five years
Following the announcement of its sponsorship of Channel 4 show Sunday Brunch, Hotpoint will start a TV advertising campaign with the same channel during October.
The 30-second advertisement, created by JWT Italy and Movie Magic, showcases the company’s latest built-in appliances, its first launch of a full suite in five years.
Made to promote its ovens, its advertisement is focused on “baking the perfect loaf” and references its latest Multiflow technology.
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Hotpoint will be targeting ABC1 adults, with the advertisement shown during the breaks in grand designs, Sunday Brunch, George Clarke’s Amazing Spaces and Food unwrapped.
It will form part of a cross channel campaign that will feature online videos, digital, as well as POS materials.
Brand communications director for Hotpoint, Ian Moverley commented: “Our latest TV advert, airing in October, is a true reflection of our new brand positioning; caring for the things that matter the most, and combines the warmth and tradition of baking bread at home, with today’s modern and technologically-advanced kitchen.
“We have very deliberately taken a powerful, near-cinematic approach to connect emotionally with the views and convey the sense of something authentic that we can all recognise – the place that cooking has within our lives.
“The TV advert aims to support our brand ambition to be the number one player in the cooking market.”