Part of Hotpoint’s digital investment
White goods manufacturer Hotpoint has launched a new interactive website for retailers and customers alike.
The new site has a range of videos which demonstrate Hotpoint’s High Definition technology across its collection of products. These include laundry anti-stain, Active Oxygen cooling and dual fuel cooking. Retailers and customers are invited to register their appliances within the ‘My Hotpoint’ area.
Indesit company marketing communications director Ian Moverley said: “With a history of trusted innovation, we wanted the new website to be interactive, striking and easy to navigate, bringing to life our technology in a way that resonates with our customers.
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“It’s easy to access a wealth of knowledge from our customer service teams and our My Hotpoint area is expanding rapidly to enable our customers to access content directly relevant to their needs.”
The new site is part of a change in focus for Hotpoint who are investing heavily in digital across web, CRM and social media platforms.
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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