Hotpoint signs Channel 4 sponsorship

29 Sep, 16

First license and product placement agreement for the appliance brand

Hotpoint has announced its sponsorship of the Channel 4 TV programme Sunday Brunch.

The sponsorship includes idents which reflect Hotpoint’s latest TV advertising campaign for its built-in collection.

In addition, the deal includes product placement of its appliances in the Sunday Brunch kitchen and Hotpoint will also be able to use the show’s logo on its digital platforms.

Hotpoint has previously sponsored cookery programmes on UKTV but it is the first time the brand has signed a license and product placement agreement.

Senior brand manager for Hotpoint Georgia Carrano said: “Sundays are about getting together with friends and family to enjoy a home cooked meal, and at Hotpoint, we know that caring for friends and family is what matters most in life.

“Getting together to watch Sunday Brunch is a Sunday ritual for many UK consumers, and we’re very excited to be sponsoring a programme that shares our brand values and has cooking at its heart.”