HPP unveils brand refresh in “look to the future”

Board, door and fittings manufacturer Hill’s Panel Products (HPP) has refreshed its branding and updated its marketing activities, as the company “looks to the future”.

27 Jun, 24

Board, door and fittings manufacturer Hill’s Panel Products (HPP) has refreshed its branding and updated its marketing activities, in a “look to the future”.

HPP unveils brand refresh

The new-look branding has been created by senior designer of Cornerstone Design & Marketing Nicola Adamson, who is the daughter of owner Martin Hill.

She explained: “HPP didn’t want a total re-brand and were keen to keep certain elements to preserve the heritage and trust within their existing brand, which has stood the test of time.

“I’ve kept the core fabric of the name and brand intact due to the significant value and loyalty within it.

Sponsored Video

“After extensive research, workshops and creative development, we have created a refreshed brand identity that has evolved their old branding yet is memorable and consistent.

“It is clean and premium in its approach, whilst maintaining a clear nod to the old brand in terms of the colour pallet and abstract ‘board’ shapes, which are used within both the logo itself and wider marketing materials.”

Based in Oldham with a trade counter in Sheffield, the business was founded by Malcolm Hill to supply melamine-faced chipboard (MFC) components to the fitted kitchen and bedroom industry

He was joined by his sons Martin and Stephen, who still run the business today, along with MD Keith Wardrope, and HPP now supplies more than 7,000 products to the KBB industry.

Alongside this, the company also launched a long service awards programme for employees.

It honoured a dozen staff members, all with a minimum of 25 years’ service, with a plaque and increased holiday allowance.

However, going forwards, the long service programme will include all lengths of service in five year-increments, with rewards increasing with each milestone – 5, 10, 15, 20 and 25 years.

Members of each group will be listed in the company’s reception and in the firm’s marketing suite.

Marking and business development director Dan Mounsey explained: “It’s 33 years since HPP started and we noticed we had a significant number of people who have worked here for 20 years or more, including a dozen who have been here even longer, so we thought it was appropriate that we publicly say thank you and reward them for their loyalty.

“At the same time, we’ve been working on a brand refresh and an updated marketing strategy, and it’s all come to fruition together.

“It made sense to look to the future while acknowledging those whose loyalty to HPP have helped to create what we have today.”

Keith Wardrope added: “Loyalty and dedication are something special in this day and age, when job hopping is fashionable.

“The continual search for better opportunities and new experiences means that staff seldom stay longer than a few years in one place.”

Directors of HPP recently spoke about the challenges facing the KBB industry and how, as a business, it was mitigating them.