The IBC Group has been formed to unite its British-made Imperial Bathrooms and Italian-designed Whiteville Ceramics, which made its debut in the UK in April 2021.
According to the company, the group name and logo have been created in recognition of the company’s “enduring” market development.
Each coloured ring represents a different stage of growth for the Group as the company continues its brand development “and investing in tomorrow”.
Managing director Graham Bucktrout of IBC Group said: “Given our high degree of business investment, we are excited to introduce the Group brand to the market.
“We have created a series of IBC branded identities within the bathroom sector, all of which are clearly defined by their individual style and origin.
“Innovation is at the heart of everything we do – be it product, brand or service – and so the launch of the IBC Group has been a significant move for us internally and, more importantly, on a commercial scale too.
“We look forward to watching the Group identity grow and to build on our brand story within the global market.”
Imperial Bathrooms recently scooped a Bathroom Design Specialists Award, part of the Central England Prestige Awards.