Ideal Bathrooms launches ‘Race to Dubai’

Registration for incentive closes on March 31, 2019

25 Jan, 19

Distributor Ideal Bathrooms has launched its annual customer incentive, ‘Race to…’ offering retailers the chance to win a VIP trip to Dubai.

Ideal Bathrooms launches Race to Dubai

Now its fifth year, the ‘Race to…’ incentive has seen over 350 winners travel the world, from Mauritius to Cape Town and Thailand.

And, this year, it will see winners return to the destination of the first ‘Race to…’

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Bathroom retailers and merchants will be given an individual sales target and if met, by December 20,2019, will experience four days of VIP treatment and experiences.

Commercial director of Ideal Bathrooms Danielle Lillis said: “The race is returning to the ever-changing city of Dubai and it’s going to be a great way to celebrate the fifth anniversary of the incentive.

“Everyone who hits their unique sales target will be there to celebrate with us in the famous Ideal style. Make sure you register to avoid missing out.”

Danielle Lillis believes displays are vital for retail sales and can help counter the challenge of online.

‘Race to Dubai’ is sponsored by a number of bathroom manufacturers including Ideal Standard, Roca, April and Bayswater.

Registration for ‘Race to Dubai’ closes on March 31, 2019.