Ideal Standard ambition to “reconquer design leadership”

Unveiling of first collaborations with Palomba Serafini Associati

15 Mar, 19

CEO of Ideal Standard Torsten Turling announced the intention of the company to “reconquer design leadership” at the ISH 2019 exhibition and said it was “connecting back to our strong heritage of design”.

Ideal Standard ambition to "reconquer design leadership"

Turling explained: “Ideal Standard has been a true leader in the world of bathroom design for over a century, so we wanted to tap into this history to inform a new wave of design-led solutions.

“We’ve looked back at our iconic designs, analysed their intrinsic value and thought about how to transform them to suit modern society – both in terms of aesthetics and functionality.”

ISH saw the unveiling of its first collaboration with Palomba Serafini Association, having appointed Robert Palomba as creative director working exclusively with Ideal Standard.

Based on the original 1972 Conca suite, created by Paolo Tishe, Palomba has refined the collection, while still staying true to the original characteristics.

The re-imagined Conca will be available to the market in 2020 and was joined by Ipalyss basins in a palette of 10 colours, which will be available by the end of 2019. These colours will also be offered on the Conca suite, following its launch.

Roberto Palomba commented: “Looking back, the language of colour has been present in many of Ideal Standard’s designs and has been central to their success.

“Now we want to introduce colours that revolutionise the way of thinking about the style of the bathroom.”

Conca and Ipalyss form part of a design-led collection, which will be positioned above the core Ideal Standard range.

Managing director of Ideal Standard UK Stephen Ewer spoke exclusively to Kitchens & Bathrooms News about its plans for retail.