Ideal Standard opens £1million showroom

Based in Clerkenwell, the four storey hub has been created for architects and designers

02 Apr, 19

Bathroom manufacturer Ideal Standard is set to open a £1million showroom in Clerkenwell, London during Clerkenwell Design Week May 21-23, 2019, with an official launch in June.

Ideal Standard opens £1million showroom

The four-storey specification hub will cover 4,000sqft and has been created to attract architects and designers, offering a space to research and collaborate.

It will include products from the company’s long-term partnership with Palomba Serafini Associati, which includes a range of colourful basins.

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These will be shown alongside products from its Armitage Shanks, Ideal Standard and Sottini brands.

Marketing director of Ideal Standard UK Katie Cope commented: “World-leading design has always been part of Ideal Standard’s DNA.

“Our investment in the new showroom has give us an ideal gallery to showcase our industry-leading knowledge, skills and experience, as well as a unique space for industry professionals to come together and collaborate.”

She continued: “It was essential for us to approach the creation of the showroom from a designer’s perspective.

“We know that they not only need practical information about products but also somewhere to meet, network and research their projects.

“This space has been designed with openness and innovation in mind to encourage this.”

She added: “Visitors will also benefit form the insight and skills of our in-house design team.

“They will be available to offer practical advice on the planning and designing of bathrooms for a vast range of projects including luxury hotels, offices, hospitals and residential properties.”