Ideal Standard will host the third stop of its The Together World Tour for the architecture and design community, in London, on September 23, 2021.
The Together World Tour is a fusion of digital content, which delves into the design culture of six cities around the world, and each forms a launch pad for new product.
It started in Milan with the introduction of its Linda-X collection, and this was followed by its second event in Berlin and the launch of its Extra range.
Both of these collections form part of the Ideal Standard Atelier Collection.
The latest event will focus on London’s creativity, what it is that makes the city iconic in the design community and the launch of Tipo Z.
Featuring artist Soheila Sokhanvari, to textile and fashion designer Darren Cross, it will focus on some of London’s celebrated personalities and inspirational moments across the years.
As well as the London film streaming on the Together World Tour microsite, it will also be premiered live, in-person, at the Design London exhibition.
As part of the Design London’s programme, there will also be creative sessions with key contributors following showings of the film, in the Transparency in Shades of Colour theatre.
Furthermore, all attendees of Design London can also experience the first UK showing of the Atelier Collections at Ideal Standard’s stand (E6) throughout the duration of the show.
Commenting on the event, CEO of Ideal Standard International Jan Peter Tewes said: “For centuries, the rich diversity of London has allowed it to lead the world in design, art, music, culture and more. Its streets are filled with wonder and intrigue; an eclectic mix of very distinct boroughs – each a mini city with its own personality that come together to make it wonderfully unique and disruptive.
“It is a complex and electric city which is continually moving and changing – and it’s this variety that creates the energy that London is known for, and something we were intrigued to delve into a little deeper.
“So, we are inviting the international design community to join us virtually on September 23 at 11am BST, as well as hosting a live premiere of the film at Design London, to discover how the past, present and future of that classic London design attitude have all contributed to the launch of the Tipo Z, the centerpiece in Ideal Standard’s new Atelier Collections.”