Installer programme passes 1,000 member mark
IdealPRO, the installer programme created by Ideal Standard, has passed the 1,000 member mark and the company has claimed it is attracting more than 100 members per week.
The programme provides business and product benefits to bathroom installers around the UK and, to date, more than 100,000 reward points have been earned by plumbers purchasing Ideal Standard products from a participating outlet.
Points can be redeemed from a collection of over 2.5million awards, spanning homeware through to experiences, and members can benefit from dedicated support and access training from the IdealPro online installer community.
UK marketing director of Ideal Standard, Mike Pentecost commented: “We are really pleased with how the installer community has embraced IdealPro. To reach such a milestone in less than three months is evidence that plumbers want more from manufacturers, and our scheme gives them what they want.
“We are looking forward to welcoming more installers to the programme and extending the range of benefits even further in the future.”