IFA 2022 exhibitors “back to pre-pandemic levels”

IFA, which takes place at Berlin Exhibition Ground from September 2-6 2022, is 80% booked “with exhibitor numbers back to pre-pandemic levels”.

29 Jun, 22

Home electronics and appliances exhibition IFA, which takes place at Berlin Exhibition Ground from September 2-6 2022, is 80% booked “with exhibitor numbers back to pre-pandemic levels”.

IFA Berlin returns as full-scale, real-life event

The show will occupy more than 30 trade fair halls, with the IFA Household Appliances section including brands such as AEG, Beko, Bosch, Candy, Electrolux, Haier, Hoover, Karcher, Liebherr, Miele and Siemens.

It sees the return of the annual show as the first full-scale, real-life event since 2019, having held a scaled down, “invitation only” version in September 2020 and the physical event cancelled in 2021, due to COVID concerns.

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Director of IFA 2022 Kai Mangelberger commented: “With such diversity on show and by mirroring the entire market, we are paving the way for a successful show for exhibitors and visitors alike.

“The fact that exhibitor numbers are back to pre-pandemic levels, with Samsung in the CityCube Berlin, Panasonic in Hub 27 and LG in Hall 18, for example, and with the Household Appliances area almost fully booked, where companies including Bosch, Haier, Miele and Siemens are on the southern section of the grounds, shows that expectations for IFA 2022 are high.”

Messe Berlin is also launching a b2b platform IFA Virtual in July for arranging trade fair visits, networking, and finding out information about the show. It will also contain a list of exhibitors and product highlights.

Kai Mangelberger added: “We are pleasantly surprised at the many registrations still being received at short notice.

“We will be working on the exhibitor lists and hall plans up to the last minute to ensure a place for every exhibitor and to perfect the hall interior for visitors.”