Home electronics and appliances exhibition IFA will return as a full-size, physical show in Berlin from September 2-6, 2022.
It will be the first time a physical version of the show has been held since 2020, when it was scaled down as an invitation only “special edition” and cancelled as a live event in 2021 due to the COVID pandemic.
IFA executive director and executive vice president of the Messe Berlin Group Jens Heithecker commented: “It’s finally time to ‘get real’ and once again organise a full-size trade show at the grounds of Messe Berlin and in a city that is not only the capital of Europe’s largest consumer market but evolved as a European media hub as well.”
He exclaimed brands have already confirmed to appear at the exhibition, including home appliances.
Heithecker continued: “Many leading global brands have already committed their participation. As of now, we register high demand for the IFA Fitness & Digital Health area and the Home Appliances section.”
CEO of Messe Berlin Martin Ecknig stated there was a “strong” desire to return to a physical, in-person event.
He commented: “Based on the current assessments and predictions of the global situation, IFA 2022 has the potential to be the first truly global trade show for the CE industry since the start of the pandemic, offering industry, retail and media extremely high visibility and relevance.”
And Martin Ecknig concluded: “The industry has a strong desire to return to an in-person event, and we are committed to making that a reality in Berlin this September in a safe and successful manner.”