In-toto invests in consumer research

12 Sep, 14

Kitchen franchise profiles consumers to target profitable locations

Kitchen franchise In-toto has invested in market research to gain a greater understanding of where its target market lives and pinpoint the best locations for its studios.

Throught market specialist CACI has used its Acorn product to understand customers’ lifestyles, behaviours and attitudes, using data such as house type, housing tenure, family structure and age.

By analysing social factors and population behaviour, it provides information and understanding of the different types of people in each area.

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National franchise manager Jasmine Powdrill commented: “Research is the key to every business success and we continually invest in the development of our products, our business systems and our market to ensure the business is matched to our consumers’ demands”.

She continued: “We have invested heavily in the development of our franchise business and we are focused on finding great new retail properties and recruiting more people into a rewarding in-toto career. There are 26million houses in the UK and an average of 1million kitchens sold each year – we know where to find them and we can teach franchisees how to reach them.”

In-toto has 50 kitchen design studio franchises across the UK