Indesit launches housework equality show

09 May, 17

Author and vlogger Giovanna Fletcher to front web series

Indesit has teamed up with author and blogger Giovanna Fletcher to front a web series, which sees four families changes their habit and share the housework, as part of its #DoItTogether campaign.

The Big Family Switch Up takes a light-hearted look at a social challenge, which Indesit says sees female partners spend twice as much time on housework than men.

It aims to start conversations and get people thinking about how they can make a positive change in their own lives, and alongside this Indesit will run a survey that invites the public to asses how well their own family shares tasks.

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Forming part of the campaign, will be a short teaser film with Giovanna Fletcher which will also feature in the company’s social media and online marketing activity.

 Giovanna Fletcher commented: “This brilliantly simple concept really made me take a look at my own life and I think that’s part of the appeal. By saying some jobs are for men or for women we all get stuck living in ways that aren’t necessarily what we’d choose or most enjoy.”

The Big Family Switch Up will appear in a four-part web series on Indesit’s own channel from 9th May 2017.