To mark Plastic Free July, filtered water tap and waste disposer manufacturer InSinkErator has embarked on a consumer campaign to encourage the reduction of single-use plastic waste.

As part of the campaign, InSinkErator examined the amount of single-use plastic water bottles purchased in the UK and illustrated the figures alongside iconic city landmarks to highlight the issue.

For example, Londoners buy enough single-use plastic water bottles every year to cover 890 times the length of the River Thames, if the bottles were laid vertically.

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Plastic Free July is a global initiative that aims to reduce the environmental impact single-use plastic waste has on land, as well as in the oceans.

InSinkErator is also sharing tips on how to reduce plastic pollution, as well as hosting giveaways for consumers to win specialist kitchen taps for their own homes.

A staggering 7.7 billion plastic water bottles are purchased in the UK annually and according to Water UK, 15 million plastic water bottles are littered, landfilled or incinerated every day^.

InSinkErator recommends fans of bottled water purchase a reusable bottle and install a specialist, filtered water kitchen tap in their own homes.

Marketing communications and customer service manager, Europe, InSinkErator, Anne Kaarlela said: “The amount of single-use plastic water bottles still being purchased is astonishing, especially when there are so many solutions available as an alternative, including outdoor drinking water fountains and stylish reusable bottles.

“This Plastic Free July, we’re continuing to champion the aims of the initiative and encourage everyone to reduce their single-use plastic waste wherever possible.

“We hope our mini campaign strikes a chord with consumers and persuades them to consider the alternatives, including asking kitchen specialists for a tap that dispenses filtered cold water in their own homes.”