InSinkErator champions European Waste Week

Challenging households to reduce food and plastic waste

15 Nov, 19

InSinkErator is  championing the aims and objectives of the European Week for Waste Reduction, which takes place from November 16-24, 2019.

InSinkErator champions European Waste Week


The initiative is challenging households to make positive lifestyle changes to reduce their food and plastic waste.

It aims to raise awareness of waste management solutions across Europe, encouraging both private enterprises and the general public to get involved.

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The focus for the 2019 initiative is to educate both adults and children on waste facts and figures, while communicating ways to change their behaviour.

In 2017 it was recorded EU countries were wasting approximately 88 million tonnes of food every year and if drastic changes aren’t implemented, this figure is expected to rise to 126 million tonnes by 2020.

InSinkErator is an active campaigner in encouraging the disposal of food waste sustainably, and advises composting wherever possible.

Where this option is not possible however, an InSinkErator food waste disposer is an alternative for diverting food waste from ending up in landfill.

Furthermore, with less food waste in landfill, the household’s carbon footprint and the associated greenhouse gases are also reduced.

Of the 35.8 million plastic bottles that are used every day in the UK, 16 million of them are not recycled.

The non-recycled bottles, therefore, end up in landfill or in the ocean, affecting the sea-life and the environment.

Designed to meet the increased consumption of filtered drinking water, the InSinkErator 4N1 Touch tap provides a stream of filtered cold water for 30 seconds, at the touch of a button.

Consumers with a 4N1 Touch can have instant filtered water in their own home, reducing the need to purchase bottled, filtered water.

Marketing communications manager, Europe and Russia, for InSinkErator Anne Kaarlela said: “Educating consumers on the impact that both food and plastic waste has on the environment is really important to us at InSinkErator.

“We will continue to manufacture products that can be easily installed into consumers’ homes that can effectively work towards reducing the astonishing waste statistics.

“At InSinkErator, we will be promoting the European Week for Waste Reduction initiative by sharing hints and tips on our social media, as well as sharing where consumers can win a Good Housekeeping approved M 66 food waste disposer for their own home.”