InSinkErator embarks on biggest-ever campaign

11 Feb, 15

TV advertising, national press and lifestyle magazine print advertising, plus website

Following the launch of its 3N1 kitchen tap, offering hot, cold and steaming water, InsinkErator has launched its largest ever TV and press advertising campaign.

The TV commercial will feature on a range of channels including Sky, Good Food, ITV3, ITV4 and More 4.

Alongside this will be consumer online and print advertising, with a focus on food titles, as well as home interest and lifestyle magazines, plus press coverage in The Times.

Sponsored Video

In addition, a website will be launched to provide a reference for consumers and retailers alike, plus there will be printed brochures, point of sale and in-store displays for showrooms.

Marketing Manager Europe and Russia, for InSinkErator, Linda Phoutthasak said: “InSinkErator is investing heavily in the 3N1 steaming hot water tap, being the largest ever launch and multi-channel campaign on a single product within the range, so finally seeing it come to fruition is incredibly exciting.

“What better way to start the year than with a marketing activity of such scale, which will draw consumer attention to both the brand and also increase footfall for retailers. This is a huge step forward for InSinkErator, and we start as we mean to go on throughout the year.”