Part of the Stamco Group of companies Inspired Home Interiors has joined Sirius as the electrical buying group is making roads into the home and interiors market.
The three-strong kitchen bathroom and bedroom showroom network has committed to the buying group to take advantage of the group’s buying power and for improved terms from the likes of Symphony.
Managing director of Inspired Home Interiors John Cornelius commented: “Providing us with unparalleled buying power, opportunities for improved margins, plus access to an exclusive range of products were the driving forces behind this new business alliance and transition to move all of Symphony purchasing over to Sirius.”
He continued: “We are already seeing tangible benefits owing to the keen support from other Sirius Approved Suppliers who have been extremely receptive to what we’re trying to achieve for the independent and we are confident Inspired Home Interiors can and will respond with the same level of dedication and commitment.
“Symphony really has been instrumental to our business growth and continued ability to develop, and without this vital support, Inspired Home Interiors would not the business it is today; Symphony has undoubtedly been the driving force behind our business success.”
The move has been supported by Symphony, as retail national business development manager Robert Williamson pointed out: “It our role as a premium kitchen manufacturer to be able to react to and anticipate market disruption so that our retailers can thrive.
“Consequently, it was my advice to Inspired Home Interiors to pass all Symphony purchasing over to Sirius and ultimately benefit from the umbrella-effect of a burying group and making of a truly holistic retail experience.”
Robert Williamson commented: “I am confident that making the switch to Sirius has ultimately safeguarded the future of many UK showrooms we work with, and I know Symphony is committed to change and is dedicated to ensuring our network of UK retailers only offer the highest standards and deliver a ‘right time, every time’ service.”
Independent electrical appliance retailers members of Sirius can access kitchen, bedroom and bathroom furniture from Symphony, as Williamson said: “Several Sirius members have already taken the decision to take Symphony on as part of their core offering, whether to help them start their journey into the kitchen furniture market or to become a new arm of their business.”
In fact, business development manager of Sirius Darren Scott explained how Symphony has helped the buying group, as he commented: “Symphony has been invaluable in our bid to attract new kitchen retailers to the group, spearheading retail conversions across a host of existing interior showrooms and electrical appliance retailers.
“Through encouragement, retailers have started to allocate floor space to include 5-15 kitchen displays as a way to attract new revenue streams and compete on the high street.
“Using Symphony’s expertise and knowledge as market leaders in kitchen furniture has given our members the confidence to venture into a new area of business, take advantage of exclusive display deals and product and most importantly, provide the opportunity to significantly increase the overall margin in their business.”
Sussex-based merchant Stamco established the Inspired Home Interiors showroom brand in 2013, senior design consultant Julian Randall told Kitchens & Bathrooms News about the business.