Trade exhibition InstallerSHOW has announced an enhanced partnership with the Bathroom Manufacturers Association, ahead of its inaugural Installer Kitchens & Bathrooms event.

Organiser of InstallerSHOW, Lyrical has agreed to once again run the Bathroom Zone with the BMA, including a “Future of Water” stream of content at the 2024 event.

Lyrical and BMA will also share insights to further the collaboration between the two organisations to their mutual benefit.

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According to Lyrical, the move will extend the show’s ability to serve the bathrooms and kitchens sector and deliver an “immersive, informative and engaging” event for installers, retailers, designers, manufacturers and specifiers,

Chief Executive of the BMA Tom Reynolds  commented: “BMA is hugely excited to be working in close partnership again with Lyrical Communications on InstallerSHOW for 2024.

“This year’s event had a great buzz and our members who exhibited got tremendous value from the connections made over the three days. We can’t wait to get to work on the programming in the Bathroom Zone for 2024.”

Managing director of Lyrical Communications Michael Costain added: “Our partnership with the Bathroom Manufacturers Association led to a spectacular debut for the BMA Bathroom Zone at InstallerSHOW 2023, and we’re far from done.

“Our plans for 2024 will take us much deeper into the bathrooms and kitchens space and allow us to create the event that this vital sector both needs and deserves.”

Alongside exhibitors at InstallerSHOW which include Triton, Mira, Roca, Hansgrohe, Vitra, Geberit, Bemis and Aqualisa, the roster for Installer Kitchens & Bathrooms will feature brands such as Grohe, Lecico and Hamberger Sanitary.