ISE launches summer ad campaign for disposers and hot taps

18 Jun, 13

InSinkErator (ISE) has announced details of its print and digital advertising campaign to attract consumers

Food waste disposer manufacturer InSinkErator has unveiled its consumer advertising plans, across TV, print and digital media, to strengthen its position and attract consumers into a purchase.

The advertising will include its food waste disposer and hot water tap, with the key message being promoted as “Two fantastic ways to turn on the style in your kitchen”.

The advertising will appear on the More 4 TV channel and Channel 4 OD online, as well as banner advertising on the Daily Mail and Guardian websites. It will also appear in consumer magazines, including House Beautiful, Ideal Home and 25 Beautiful Kitchens.

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Managing director of InSinkErator Europe, Ashley Munden said: “Our latest advertising campaign gives our food waste disposers and steaming hot water taps great exposure throughout the media and we are confident that it will increase footfall and profits for our retailers.”