InSinkErator (ISE) has announced details of its print and digital advertising campaign to attract consumers
Food waste disposer manufacturer InSinkErator has unveiled its consumer advertising plans, across TV, print and digital media, to strengthen its position and attract consumers into a purchase.
The advertising will include its food waste disposer and hot water tap, with the key message being promoted as “Two fantastic ways to turn on the style in your kitchen”.
The advertising will appear on the More 4 TV channel and Channel 4 OD online, as well as banner advertising on the Daily Mail and Guardian websites. It will also appear in consumer magazines, including House Beautiful, Ideal Home and 25 Beautiful Kitchens.
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Managing director of InSinkErator Europe, Ashley Munden said: “Our latest advertising campaign gives our food waste disposers and steaming hot water taps great exposure throughout the media and we are confident that it will increase footfall and profits for our retailers.”
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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