ISH 2021 to be a hybrid event

Online presence all year around and live streaming opportunities from the show

01 Sep, 20

Global bathroom exhibition ISH will a hybrid event, combining the trade fair at Frankfurt with digital features to promote the interaction of all participants to visitors.

ISH urges manufacturers to "stand shoulder to shoulder"

 

Exhibitors will have an online presence for the year, to reach customers who are unable or don’t want to visit the exhibition in light of the COVID-19 pandemic.

The digital programme has three main elements; the Media Package Manager, which enables exhibitors to make a presentation using a digital corporate profile in addition to their exhibition stand.

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In addition, exhibitors will be able to benefit from ‘digital extended’ where trade ‘visitors’ register and create their own profile, allowing ‘matchmaking’ of visitors and exhibitors.

This format allows live interaction for making contact (individually or in groups) as chats or video calls, as well as live streaming from the exhibition stand including direct dialogue with the sales team.

Exhibitors will also have the opportunity to broadcast product presentations, talks etc, from a new, fully-equipped web studio at the exhibition centre.

Organiser of ISH, Messe Frankfurt is offering ISH 2021 exhibitors the ISH ‘digital extended’ format free of charge as an introductory offer.

ISH will be held at the Frankfurt Exhibition Centre from March 22-26, 2021.

German kitchen exhibition for the trade and consumers, Living Kitchen, will also go ahead in Cologne, January 2021

 

 

 

 

 

 

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