Against the background of the Covid-19 pandemic, trade fair for water, heating and air-conditioning ISH digital will bring the sanitation and HVAC sector together, online, from March 22-26, 2021.

Alike the physical event,  it has been designed to present the latest products and exchange knowledge about suppliers and the industry.

For the Water element of the event, ISH digital will focus on drinking water hygiene and the trend towards hygiene in the bathroom.

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ISH digital will showcase dirt and bacteria-resistant surfaces, touch-free operation and electronic bidets as examples of hygienic solutions for residential and commercial bathrooms.

In addition, its ‘Pop up my Bathroom’ feature will also showcase three long-term bathroom trends at ISH digital 2021, which will have an influence on the design and construction of bathrooms.

These include Smart Bathroom, Green Bathroom and Living Bathroom, which will feature a recurrent theme Inside | Outside or the growing influence of ‘behind the wall’ technology.

Whereas the Green Deal will be a focus of the energy section of ISH Digital 2021 and will take a look at political trends in the heating market.

In addition, there will be a spotlight on the significance of ventilation and air-conditioning equipment, especially in the light of the on-going Covid-19 pandemic.

At ISH digital 2021, exhibitor participation will comprise two modules: the ISH Contactor and the ISH digital platform.

The ISH Contactor is a hub and search engine for water, heating and air-conditioning, where visitors can gather information about exhibiting companies around the clock – up-to-the-minute, informative and with the right contact persons.

However, the centrepiece is the ISH digital platform, which will house the live online event, but the contents of  ISH digital will also be available online after the show.

President and chief executive officer of Messe Frankfurt Wolfgang Marzin commented: “We know that every company makes its own, individual, professional presentation.

“However, ISH digital gives all companies and everyone interested the chance to meet independently of national borders and thus make new contacts – and you will find such a great opportunity nowhere else.”

There are three special packages for exhibitors: Basic, Advanced and Premium, each with different features. Additionally, there is a start-up package for young companies.

All packages include an exhibitor presentation with products, information and contact persons – similar to the ISH Contactor but with the addition of chat functions and opportunity to make video calls with customers.

It also includes AI-aided matchmaking with suitable business contacts for lead generation.

There will also be live and on-demand streams of the programme of events, as well as an appointment system for online meetings between visitors and exhibitors.

During the fair, all features will be available worldwide, around the clock, giving visitors the chance to benefit from a host of lectures, product displays and presentations.