Jim McEwan appointed COO of Haier

With more than 20 years' experience of appliances, McEwan will lead Haier in UK

31 Mar, 20
Home appliance brand Haier has appointed Jim McEwan as chief commercial officer for UK and Ireland.
Jim McEwan appointed COO of Haier
He has 20 years’ experience in the appliance industry, predominantly in commercial and product development, and most recently as vice president and country manager at Furrion.
Jim McEwan’s remit is to expand Haier sales within the UK and Ireland market and to continue to deliver value to its trade partners and will oversee the Haier UK team to achieve the brand’s growth plan.
Speaking of his appointment, McEwan said: “I am thrilled with the opportunity to help lead Haier into the next state of its development in the UK and Ireland marketplace.
“Haier is unique in its understanding of customer needs and determination to create innovative products that simplify and improve everyday life.
“As the world’s number one major appliance brand, the company is well placed to play a major role in the electrical appliance industry and challenge the omnipresent pressure on average price.
“Haier is constantly striving to listen to consumers’ changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market, so I’m excited about unlocking the opportunity to establish Haier as a premium player in the market.”
CEO of Haier Europe David Meyerowitz added: “Jim is a fantastic appointment for us at a time when we’re achieving considerable growth in the UK and Ireland.
“His wealth of experience is invaluable and he shares our vision of developing the Haier brand and we are confident in his ability to facilitate and deliver further success in a very important territory.”
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