Paint brand Johnstone’s Trade has announced the PPG Voice of Colour 2024 Colour of the Year  as Limitless (PPG1091-3), a modern honey beige.

According to the paint supplier it offers design and styling possibilities for engaging, wellbeing-focused commercial interiors.

Along with the 2024 Colour of the Year, PPG and Johnstone’s Trade colour experts have created colour trends palette of more than 40 complementary hues, organised in three distinct palettes, or “Volumes”.

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Volume I features soft, grounded colours, while Volume II includes earthy greens, florals, and energising blues.

Completing the trio of palettes is Volume III, which is a mix of playful and dramatic colours.

Johnstone’s Trade believes Limitless reflects a shift in preferences towards warmer, less saturated colours and is both sophisticated and subdued.

Because Limitless pairs with warm and cool tones, its colour experts recommend using it for full wall designs or even light and airy accent areas

For maximum impact, the paint expert recommends painting unconventional places, such as both ceilings and walls for top-to-bottom blending of all surfaces.

Colour design manager Donna Taylor commented: “Think of Limitless as a fresh and energising take on those cooler, neutral tones popular in the past.

“It’s versatile enough to be used as an all over colour, or can equally support bolder colour choice where a more invigorating pop of interest is required.

“Limitless is also perfect for exterior use on masonry, door & trim surfaces, creating a resimercial atmosphere that immediately puts users at ease.

“Limitless is as adaptable as its name implies, solidifying the popularity of warmer pastels for the year to come.”

The 2024 colour of the year and the colour trends are selected by PPG’s global colour team who work across all of PPG’s business units including Architectural Coatings, Automotive, Aerospace and Consumer Goods.

It follows on from Dulux naming its Colour of the Year 2024 as Sweet Embrace.