Distributor JP Kitchens & Bathrooms has signed an exclusivity agreement with Egyptian-based ceramic manufacturer for Cleopatra to supply its White Ville European sanitaryware to the UK.

It forms part of JPD’s objectives to attract sales pure play bathroom retailers and independent builders’ merchants.

Based on the outskirts of Cairo, Ceramica Cleopatra is an Egyptian manufacturer of ceramic and porcelain wall and floor tiles and sanitaryware for residential and commercial properties.

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Established in 1983, it has 17 plants (pictured) in the North West Gulf of Suez and Tenth of Ramadan City, employs 25,000 people and the business now exports to 108 countries worldwide.

White Ville is a collection of bathroom ceramic designs, created by a team of international award-winning designers.

The designers include include Swiss-French born David Emmanuel Michaud who holds  patents for his performance sportswear designs.

He has been joined by Italian designer Nilo Gioacchini, who has worked on  bathroom projects with his ‘Mobile Totale’ now on permanent exhibition in the MOMA Museum of Modern Arts in New York.

The deisgn team line-up also includes Luca Cimarra, an architectural designer who won the Design PLUS 2007 award at ISH.

Managing director for JP Kitchens & Bathrooms Graham Bucktrout said: “We are very excited to be taking White Ville ceramic into stock.”

He continued: “It’s a well designed range of ceramic, with European styling that will suit the UK market.

“Coupled with a price led range of commercial ceramic, it will cover the requirements of all our customer types.

“One can not help but be impressed by the scale of the Cleopatra operation in Egypt but it is their desire to tailor their designs to cater for all markets that really impressed us, that, coupled with the quality of product they produce.

We have been in talks for a number of months now and are excited to be launching the product in the summer of 2019.”

The White Ville range incorporates vortex, rimless, water saving WC pans  and offers 8 matt colours along with white, pergamon, gold and silver.