KBBG members offered virtual showroom tour discount

Allowing visitors to view store remotely

28 Jul, 20

The Kitchen Bathroom Buying Group (KBBG), part of Der Krier, has partnered with Virtual 360 Tours Glos to allow members to create a virtual tour of their showroom at a discounted price.

KBBG members offered virtual showroom tour discount

Virtual tours have become an increasingly important tool as retailers and the public face living and working in different ways, as a result of the COVID-19 pandemic.

They enable customers to explore what is on offer, safely and remotely, should they be unable to physically visit the showroom.

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Tours can also be integrated with social media channels and Google Earth to reach more customers and increase sales opportunities.

Managing director of the KBBG Biller Miller said: “We constantly seek opportunities to support our members in any way we can.

“With everybody adjusting to the ‘new normal’ we want to help our members adapt their businesses, including the new shopping habits of consumers.”

He added: “According to Virtual 360 Tours Glos, on average, people will spend between six to eight times longer engaging on a website’s landing page when a tour is included.

“We therefore encourage our members to consider a virtual tour and take advantage of this exciting offer that is exclusive to the KBBG.”

The KBBG previously announced a five-point business plan, encouraging suppliers to support retail members.