KBBG to generate consumer leads for retailers

Launch of consumer-facing website and magazine

15 Jun, 18

The Kitchen Bathroom Buying Group (KBBG) has announced plans to launch a consumer website and magazine, to promote its retail members and help them generate leads.

At its annual conference, it unveiled a website with a “Hand on Heart” oven glove logo – a pledge “to give consumers the best buying experience in terms of product and service”.

The website will feature design inspiration, advice, an on-line room planner and postcode search for KBBG retailers.

Parent company Der Kries has operated the website for a year in Germany but it will be tailored for the UK market.

The UK version of the KBBG website is expected to go live by the end of the year.

A consumer magazine will be published in 2019 to complement the website.

Featuring recipes, advice and interviews with well-known chefs and architects, the consumer magazine will be available to pick up in retail members’ showrooms.

The conference also included line-up of speakers who focused on the challenges and opportunities for kitchen retailers.

Consumer insights were offered by Research director of Trend Monitor Jane Blakeborough, while client services director of Born Social Abbey Mills explored how to use social media for businesses.

TV presenter and architect Charlie Luxton concluded the talks by discussing sustainability in the house building industry.

Managing director of the KBBG Bill Miller commented: “The KBBG has seen tremendous growth since its introduction to the UK market and this was clearly demonstrated at this year’s conference.

Next year’s annual conference will be an international event, taking place in Stuttgart on May 10-12, and will celebrate the buying group’s 40th anniversary.